Market Entry Consulting
Entering a new market is a high-stakes decision. Vietnam offers significant opportunities as one of Asia’s fastest-growing manufacturing and consumer hubs; but success depends on making the right strategic choices from day one.
At FVSource, we provide end-to-end market entry consulting, combining in-depth research, local insights, and operational support. Our consultants help you evaluate opportunities, choose the right entry model, and establish a sustainable presence in Vietnam.
Our Structured Market Entry Services
Sales Channel Development
We design tailored go-to-market strategies by identifying demand, mapping distribution networks, and validating sales opportunities.
Market Research & Analysis
We deliver actionable intelligence that guides your entry strategy:
- Desk Studies: Macroeconomic indicators, sector trends, regulatory landscape.
- Expert & Client Interviews: First-hand insights from stakeholders, potential buyers, and industry insiders.
- Comprehensive Reporting: Consolidated analysis with strategic recommendations for your entry decision.
Market Entry Options
Depending on your resources, risk appetite, and long-term goals, we help you select the most effective entry model:
Distributor / Representative
- Partner identification and benchmarking.
- Due diligence and background checks.
- Joint factory or office visits to validate partners.
- Support in contract structuring and negotiations.
Direct Sales with Hosted Personnel
- Recruitment support to identify qualified sales professionals.
- Staff management with ongoing performance oversight.
- Office and administrative services.
- Payroll and compliance handled by our team.
Subsidiary with Dedicated Staffing
- Location search and lease negotiations.
- Full company incorporation support.
- Banking set-up and compliance assistance.
- Recruitment of local teams and operational ramp-up.
Range of industries
E-commerce & Retail
Vietnam’s growing middle class and digital adoption are fueling rapid growth in online shopping and modern retail formats.
Healthcare & Wellness
Rising incomes, urbanization, and heightened demand for quality medical services, pharmaceuticals, and wellness products make this a promising sector.
Fintech & Digital Services
Mobile payments, digital banking, cloud services, and other tech-enabled services are expanding rapidly, supported by government policy and consumer demand.
IT and AI services
Vietnam’s SMEs are rapidly adopting consulting and IT solutions, with AI-powered software in high demand to drive efficiency, competitiveness, and growth across industries.
Manufacturing
Electronics, semiconductors, supporting industries, and new materials are receiving substantial investment. Vietnam is becoming a part of global supply chains in higher value-added manufacturing.
Education & Training
Demand for quality education, vocational training, language & skill-up services is rising, especially as companies need more skilled workforce in tech, manufacturing, and services.
Market Entry & Channel Development
Our market entry and sales channel development programs will allow you to:
- Identify and qualify the right distributors, importers, or local partners for your products.
- Build a strong sales channel that attracts and retains long-term, high-value customers.
- Adapt your marketing and sales materials to local languages and cultural expectations.
- Gain visibility and control over negotiations, contracts, and commercial terms.
- Reduce entry costs and risks while accelerating time-to-market.
- Scale your business sustainably across Asian markets with trusted local support.
Sales strategy development example
Over the course of 12 months, the partner base steadily expands, sales volumes scale up progressively, and dependency on a single partner decreases; illustrating how structured market entry builds both growth and resilience.
At FVSource, we believe that outsourcing manufacturing and achieving operational excellence are not outcomes of chance, but of design. Our consultants work alongside your team to identify, structure, and monitor your supply chain operations; building a foundation for long-term success.
Excellent service all round. Very professional and diligent, while being sensitive to customers business needs.
Working with Guillaume as a sourcing agent in Vietnam has been a great experience. His expertise in sourcing and knowledge of local factories greatly contributed to the success of my project.
